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The New Statesman

The New Statesman

US Politics

US Politics

How much should we mourn the end of 'self-serving brand activism'?

The New Statesman
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Disney announced last week that it will scale back content warnings that appear before some of its older films, a feature that was introduced in 2019 .

Disney is participating in what seems to be a wider appeasement campaign in Trump ’s war on woke.

But how much should we mourn the end of these largely empty gestures? Tiny content warnings have had little effect on patriarchy, wealth inequality and white supremacy.

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