Meghan Markle is rebranding her lifestyle brand before launching a single product

The Duchess of Sussex shared the news via Instagram with a post revealing the new name.

The announcement comes just a few weeks before her Netflix series premieres.

Markle could not get the name America Riviera Orchard trademarked.

The owner of the clothing brand “ As Ever ,” which he says has been in business since 2015 , posted on social media about the newfound attention.