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BuzzFeed Is Launching a New Social Media Network. Why?

Slate Magazine
Summary
Nutrition label

69% Informative

BuzzFeed CEO Jonah Peretti has laid off thousands of staffers and shuttered its News division.

A leaked memo from Peretti lays out a plan for BuzzFeed ’s postBig Tech future.

The plan is to craft something “safe and fun” that will “bring joy” to its users, especially “women and gay people,” per the memo.

BuzzFeed CEO Ben Peretti has laid out a plan for a BuzzFeed -owned news site called Island .

It will be powered by the company's in-house devs and subsidized by profits from the overall BuzzFeed Inc. business.

Peretti rails in his memo against Big Tech execs who “sit next to the President during the inauguration ceremonies” and “take zero responsibility for the media ecosystem that they were instrumental in creating”.

Jonah Peretti's letter to shareholders touted A.I.written quizzes, listicles of generated Barbie Dreamhouses , and a “contest” for users to write prompts of their desired A.i. emoji .

The CEO may rage at Facebook now, but he wasn’t averse to taking $10 million from Meta in early 2023 to generate.

The means by which to achieve these ambitious goals remain as opaque as ever.

VR Score

58

Informative language

49

Neutral language

40

Article tone

semi-formal

Language

English

Language complexity

60

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

30

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