Coca-Cola is being blasted as ‘Woka-Cola’ in a new ad campaign highlighting the company’s support for men playing in women’s sports

Consumers’ Research is launching a new ad campaign against Coca-Cola .

The ad campaign features a mobile billboard moving around the company’s headquarters and museum in Atlanta .

The campaign highlights the company's support for men playing in women's sports and its diversity, equity, and inclusion ( DEI ) agenda.

Consumers' Research Executive Director Will Hild says the company should call itself Woka-Cola instead.