TikTok Users Are Flocking to a Chinese Social Media App. Here’s Why They Might Stick Around.

Chinese social media app Xiaohongshu has been the most downloaded free app in Apple ’s App Store since Monday .

U.S. mobile downloads of the app increased more than 20 times in the week beginning Jan. 8 , compared with the previous week .

The platform now boasts 300 million monthly active users, 79 percent of whom are women.

It's fascinating to see Americans eagerly ask about the minutiae of life in China , whether it’s health care infrastructure, lifestyle trends, memes, or food.

TikTok was Chinese by association, in the way that someone had a Chinese grandparent they saw at parties.

RedNote is undoubtedly and entirely Chinese , including the rigid and highly specific beauty standards.