Want to See How Streaming Services Will Change in 2025? Check Your Phone.

Peacock, the NBCUniversal streaming service, rolled out a bunch of new goodies in its latest mobile update.

The streamer will begin testing a Live in Browse function, which automatically streams an ongoing sporting match, such as a Premier League face-off, at the top of the screen.

The mobile app is going to make things even more interactive, with experiences tailored to each user.

For additional browsing, the app will roll out new channels themed by genre.

As streaming cannibalizes traditional TV once and for all, it’s incorporating nostalgic formats and cobbling together all sorts of experiences to make sure you stay on one chosen app and that app alone.

The future of streaming doesn’t just look like the past; it looks like a future in which you’re plugged in and engaged at all times via ever-increasing offers of exclusives.