Slate Magazine
•Why This Crypto Casino Wants to Steal Your Best Memes
63% Informative
Stake is a crypto gambling site worth more than $2.6 billion today .
The company has a history of strange marketing gimmicks.
Stake's latest tactic involves paying X accounts to watermark its logo on any and all posts they make.
This is an amorphous advertising campaign that ignores international borders.
Meme creators have begun parodying the Stake watermark campaign by adding excessive amounts of Stake logos to their own memes or pretending they’re instead sponsored by Dave & Buster’s .
Stake created Stake.us , which operates as a sweepstakes casino, meaning there's no real money being bet.
While marketing gambling to minors across international borders might be an actual crime, it's well understood what the real crime is in the eyes of an irony-poisoned, meme-consuming council.
VR Score
47
Informative language
36
Neutral language
35
Article tone
informal
Language
English
Language complexity
49
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
detected
Time-value
short-lived
External references
50
Source diversity
25
Affiliate links
no affiliate links