How toilet paper is sold in the U.S. is more bizarre than the cars and houses

The most glaring issue plaguing the toilet paper industry is a lack of standardization.

Double, triple, mega rolls are imprecise descriptors that vary by brand; they are not measurement units.

The mega roll is often advertised as having four times as many sheets as the mythical “regular” roll.

Toilet Paper Value Calculator crunches the number of rolls, sheets per roll, and any discounts that apply.

Before the pandemic, a pack of 36 Charmin Ultra Soft rolls cost $ 30.95 on Amazon . At time of writing, the same pack costs $ 59 on the site.

Most name-brand toilet paper today far exceeds Ly’s price threshold.

Quilted Northern's April Fool’s Day ads pokes fun at the excessive promotional style of its own industry.

The range of options, from one -ply sparseness to lilac-scented plushness, isn’t the problem.

One way to avoid the frustrating morass of counting rolls and sheets is to opt out of the game altogether.