Nike's Price Impact from Tariffs
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Nike sharesBBC
•Business
Business & Economics
What Trump tariffs mean to Nike's Air Jordan 1s
81% Informative
Almost all of Nike 's shoes are made in Asia a region targeted by President Donald Trump 's tariffs.
Goods from Vietnam , Indonesia and China face some of the heaviest US import taxes - between 32% to 54% .
Nike 's shares fell 14% the day after the announcement, on fears over the impact they could have on the company's supply chain.
But most analysts think the firm's prices will have to go up.
Prof Lu does not see Nike or other companies significantly reshaping its supply chain any time soon "due to the complexity involved in footwear manufacturing" The lack of American textile mills will make it "difficult and expensive [for Nike ] to pivot production back to the US ".
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