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AV1 is supposed to make streaming better, so why isn’t everyone using it?

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Summary
Nutrition label

81% Informative

AV1 is supposed to be 30 percent more efficient than HEVC and VP9.

Tech giants including Netflix , Microsoft , Google , Amazon , and Microsoft are all in on the new video compression standard.

Many major names in streaming, including Max , Peacock, and Paramount Plus, still haven’t adopted AV1.

For AV1 to work properly, a device has to have the hardware to support it or run potentially resource-intensive software that can handle decoding it.

AV1 was finalized in 2020 and is supposed to compress video using 50 percent less data compared to HEVC .

But, unlike AV1, VVC isn’t royalty-free.

Compressing videos using AV1 takes more time and energy.

European Union opened up an investigation into AOMedia ’s licensing policy.

VR Score

77

Informative language

73

Neutral language

67

Article tone

formal

Language

English

Language complexity

48

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

15

https://discord.com/blog/discord-update-february-20-2023-changelog?ref=davidtthompson.comhttps://blog.twitch.tv/en/2024/01/08/introducing-the-enhanced-broadcasting-beta/https://aomedia.org/press%20releases/the-alliance-for-open-media-statement/https://aomedia.org/press%20releases/aomedia-adoption-showcase-spotlights/https://accessadvance.com/2025/01/16/access-advance-announces-video-distribution-patent-pool-in-response-to-market-demand/#:~:text=Pool%20Covers%20Internet%20Streaming%20of,Codecs%20in%20a%20Single%20Licensehttps://www.reuters.com/technology/eu-antitrust-regulators-drop-probe-into-tech-groups-video-licensing-policy-2023-05-23/https://engineering.fb.com/2023/02/21/video-engineering/av1-codec-facebook-instagram-reels/https://www.reddit.com/r/AV1/comments/1chpz2r/dav1d_battery_drain_test_on_a_budget_phone_part_4/https://www.reuters.com/technology/exclusive-eu-antitrust-regulators-probing-tech-group-aoms-video-licensing-policy-2022-07-07/https://newsletter.fraunhofer.de/-viewonline2/17386/465/11/14SHcBTt/V44RELLZBp/1https://9to5google.com/2018/09/14/youtube-av1-video-beta-chrome/https://techcommunity.microsoft.com/blog/microsoftteamsblog/enhancing-screen-sharing-with-av1-in-microsoft-teams/4096056https://engineering.fb.com/2023/02/21/video-engineering/av1-codec-facebook-instagram-reels/#:~:text=It%20delivers%20about%2030%20percent%20better%20coding%20efficiency%20than%20VP9%20and%20HEVChttps://x.com/videolan/status/1781025929659392360https://www.streamingmediaglobal.com/Articles/Editorial/Featured-Articles/Decoding-the-Landscape-Recent-Developments-in-Video-Codec-Licensing-164043.aspx

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