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Exclusive: Who are climate conscious consumers? Not who you’d expect, says Northwind Climate | TechCrunch

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Summary
Nutrition label

70% Informative

Northwind Climate analyzes survey responses for behavioral clues that can be used to classify consumers.

Doug Rubin's startup has raised a $1.05 million pre-seed round, it exclusively told TechCrunch .

The startup has built a database that consists of 20,000 survey respondents across eight surveys.

VR Score

78

Informative language

82

Neutral language

36

Article tone

informal

Language

English

Language complexity

57

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links

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