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International visitors pour into Japan — to the delight and dismay of its ski towns

CNBC
Summary
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85% Informative

Foreign visitors to Japan rose 33% this past winter from pre-pandemic levels.

Many are flocking to the powdery slopes of Niseko and Hakuba .

Yet ski towns that are off the radar of overseas visitors are struggling, as domestic demand has plunged from its heyday in the early 1990s .

In 2023 , Patience Capital Group announced a $1.42 billion mega-resort in Myoko Kogen , a popular ski destination in Niigata prefecture.

Locals worry that the jobs and tourism dollars that the resort will generate may not be enough to offset spikes in real estate and food prices.

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