Mainstream Music: Small Stars, Big Attitudes
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Norma DesmondGlobal News
•Entertainment
Entertainment
The state of mainstream music: They’re not making stars as big as they used to - National | Globalnews.ca
64% Informative
In the '60s , '70s , ’70s and '90s , we all had one or two favourite radio stations that we depended on for music.
Big music stars were ubiquitous, even if you had zero interest in them or their songs, they were so prevalent that you had no choice but to participate in their careers, even at a distance.
But when the gatekeepers began losing their cultural gatekeepers, the internet began asserting itself.
First through apps like iTunes and smartphones with smartphones and streaming, we were provided unfettered access to music.
For most of the 21st century , no one has been able to tell us what to listen to or make us wait to hear it.
With more than 200 million songs available on streaming music platforms, there’s virtually nothing we can’t access.
We still have big acts like Taylor Swift , but today , they come without the ubiquity and universality they did 30 years ago .
To be a mainstream artist today is to be one of the many thousands of niches we find in music.
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