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TikTok: I make more going live for an hour than one day in the shop

BBC
Summary
Nutrition label

73% Informative

Selling on TikTok requires a good product and a personality that attracts buyers to watch live.

The social media platform plays host to more than 6,000 live shopping sessions every day.

The UK 's high streets saw a surge in shoppers last month , according to the British Retail Consortium .

VR Score

65

Informative language

56

Neutral language

63

Article tone

informal

Language

English

Language complexity

38

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Source diversity

2

Affiliate links

no affiliate links