"Healthy Labels Affect Yogurt Purchases"

This is a news story, published by Phys Org, that relates primarily to * University of Florida news.

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Phys Org

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Entertainment

Nutrition labels meant to promote healthy eating could discourage purchases

Summary

Nutrition label

90% Informative

University of Florida study examined front-of-package labels professing contents inside as "healthy" Researchers found the labels decreased consumers' willingness to pay for yogurt unless the claim was supported by FDA backing and an explanation about the agency's criteria for the designation.

"Great taste" labels presented alone did not positively or negatively affect respondents' willing to pay.

The findings suggest health labels might evoke a perception of compromise on taste and indulgence.

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive