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Persuasion expert sharesUpworthy
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53% Informative
Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “ Magic Words : What to Say to Get Your Way’s simple tactic that makes people 30% more likely to do what you ask.
Berger calls the reframing of the question as turning actions into identities.
This tactic can also be used to persuade ourselves to change our self-concept.
VR Score
45
Informative language
39
Neutral language
25
Article tone
informal
Language
English
Language complexity
36
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links