Wellness Influencers Exploit Wildfires
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wellness influencersWired
•Influencers Are Hawking Wellness Products in Response to the LA Fires
58% Informative
Wellness influencers have emerged to promote sales of their own, highly specific solutions to the Los Angeles wildfires.
Many focus on the impact of wildfire smoke on people’s lungs, and suggest potential “treatments,” including supplements, powders, and essential oils.
The situation is “heartbreaking and really irresponsible”.
VR Score
30
Informative language
12
Neutral language
61
Article tone
informal
Language
English
Language complexity
66
Offensive language
likely offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
detected
Time-value
short-lived
External references
9
Source diversity
6
Affiliate links
no affiliate links