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Wired

Wired

Influencers Are Hawking Wellness Products in Response to the LA Fires

Wired
Summary
Nutrition label

58% Informative

Wellness influencers have emerged to promote sales of their own, highly specific solutions to the Los Angeles wildfires.

Many focus on the impact of wildfire smoke on people’s lungs, and suggest potential “treatments,” including supplements, powders, and essential oils.

The situation is “heartbreaking and really irresponsible”.