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Billionaires and CEOs have a choice to make: Attend Trump's inauguration or the first day of Davos

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President-elect Donald Trump's inauguration coincides with the first day of Davos , the World Economic Forum , in Davos .

Trump 's swearing-in begins at noon ET on January 20 ; Davos Day 1 begins at 3 p.m. local time Monday .

The first item on the agenda at Davos is titled " First Impressions: Inauguration Day ," which starts at 3pm local time.

Mark Zuckerberg will co-host a black-tie reception with Sheldon Adelson and Todd Ricketts .