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Wired

Wired

Here’s how to spot fake news on the web. Here’s how to do it

Wired
Summary
Nutrition label

61% Informative

DoubleVerify analyzed 200 websites filled with seemingly AI -generated content.

These sites often chose their domain names and designed their websites to mimic those operated by established media brands.

Many of these ersatz sites look like legitimate sports news offerings.

“We're seeing the velocity of fraud schemes double or triple year-on-year,’s chief marketing officer, Dan Slivjanovski .

A number of mainstream media sites have experimented with publishing AI -generated news articles.

In other cases, domain-name hustlers have purchased URLs of media properties that have fallen on hard times and resurrected them as AI content mills.

In some cases, these sites appear to be making actual phishing efforts.

VR Score

49

Informative language

44

Neutral language

52

Article tone

formal

Language

English

Language complexity

62

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

detected

Known propaganda techniques

not detected

Time-value

medium-lived

Affiliate links

no affiliate links