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Telegraph

Telegraph

Television advert that got three million women active

Telegraph
Summary
Nutrition label

55% Informative

Sam Mollaghan was scouted to appear in the first This Girl Can campaign.

The 44-year-old mother-of-three was one of seven real women’ chosen to feature in the national television advert.

The advert was designed to tackle the gender activity gap by showing the importance of being active.

VR Score

41

Informative language

31

Neutral language

63

Article tone

informal

Language

English

Language complexity

47

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links