Sam Mollaghan's Life-Changing Challenge
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ParkrunTelegraph
•Television advert that got three million women active
55% Informative
Sam Mollaghan was scouted to appear in the first This Girl Can campaign.
The 44-year-old mother-of-three was one of seven real women’ chosen to feature in the national television advert.
The advert was designed to tackle the gender activity gap by showing the importance of being active.
VR Score
41
Informative language
31
Neutral language
63
Article tone
informal
Language
English
Language complexity
47
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links