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Wired

With a TikTok Ban Looming, Users Flee to Chinese App ‘Red Note’

Wired
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Xiaohongshu is the number one most-downloaded app in Apple ’s US App Store , despite the fact that it doesn’t even have an official English name.

The Supreme Court heard oral arguments on Friday from TikTok and the US government, which respectively made their cases for and against a law that would force TikTok to sell its US operations or be banned by January 19 .

Xiaohongshu is the hottest app in China that non-Chinese people have never heard of before.

It has a sizable following among Chinese -speakers outside of the country, ranging from Chinese students overseas to Taiwanese people to diaspora communities in Malaysia .

The app's AI-powered grid-shaped feed (referred to as a “masonry grid” in professional tech circles) has been so successful in driving engagement that larger social media companies have copied the design in their own products.