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Guardian

Guardian

The big menopause swizz: do hormone supplements really work?

Guardian
Summary
Nutrition label

66% Informative

In the UK , about a third of all women are perimenopausal, menopausal or postmenopausal at any moment.

The global market for menopause products is worth $ 16.93bn , with the vast majority of spending being on dietary supplements.

Just under 20 million British adults take supplements, according to Kantar .

Supplement companies can use the claims (as long as they don’t conflict with other legislation) such as that rue, sage or verbena can help women cope with menopause but, crucially, most claims on the list have not yet been fully assessed.

The ASA has the power to stop companies making claims in ads in the UK .

Is the meno-pound just another wellness gold rush, like gut health, sleep tracking, detoxes, grounding blankets and superfoods, or is there a chance that some of them really do work? “Most of it is garbage,” says Dr Pamela Mason from the Health and Food Information Service .

VR Score

46

Informative language

33

Neutral language

31

Article tone

informal

Language

English

Language complexity

51

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

31

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