Apple is the most valuable brand in the world -- here's how it gets you to spend money

The iPhone is by far the brand's most important product, with other products like Mac computers and iPads taking a backseat.

Apple has gone to great lengths to downplay the role of money in the Apple Store experience until the actual sale.

The Apple Store is frequently staffed by a large number of sales associates, known as "Geniuses.".

Apple 's eCommerce pipeline contributed to its total revenue of $383 billion in 2023 .

The iPhone accounts for roughly half of the company's total earnings.

Apple Stores are credited with a huge 26% profit margin and are known as some of the most profitable real estate in all of retail ( close to $6,000 per square foot).

Apple Store employees are trained to keep the emotional temperature down and promote more active decision-making in an effort to fuel increased sales volumes while supporting the needs of their customers.

Research found that choosing from a list of three options rather than two is much easier than two to meet your communication needs.

The lack of expandable storage is a common trait among many portable devices, but modern iPhones don't support SD cards.