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South China Morning Post

South China Morning Post

E-commerce giants jump on China's latest trade-in programme amid heated competition

South China Morning Post
Summary
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Tmall, Alibaba 's premium shopping site carrying mainly established brands, kicked off new subsidies for shoppers buying home appliances.

Rival JD.com on the same day launched a similar campaign allowing consumers in some provinces including Hubei , Hunan and Jiangsu to purchase eligible home appliances using government subsidies.

China last year introduced its home appliance trade-in scheme, offering each local consumer a rebate of up to 2,000 yuan (US$ 274 ) per item.