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The Traitors: Is a Welsh accent really more trustworthy?

BBC
Summary
Nutrition label

82% Informative

Contestant from London puts on false Welsh accent to gain trust in The Traitors.

Charlotte , 33 , has lived in London her whole life but has decided to pretend she is from Abergavenny , Monmouthshire .

Dr Mercedes Durham led research into the likeability of the Welsh accent.

People associate the accent with being friendly - but not necessarily clever - says Dr Durham .

Participants heard either a standard southern English accent or a "lesser trusted" Liverpudlian accent.

If a person who spoke in a "trusted" accent went on to behave fairly, then this first impression of trustworthiness increased.

Yet if they went to behave unfairly, they were seen as less trustworthy than those who had a lesser trusted accent and behaviour.

VR Score

87

Informative language

86

Neutral language

66

Article tone

semi-formal

Language

English

Language complexity

46

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Source diversity

1

Affiliate links

no affiliate links