Joe Foster Launches 3D Printed Shoe

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'Challenges Are Opportunities': Reebok's 89-Year-Old Founder Is Launching the World's First Futuristic AI Shoe

Summary

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74% Informative

Joe Foster co-founded Reebok and helped grow the company to be worth $4 billion in 1991 .

Foster is now advising Syntilay , a new shoe brand with slides that are fully 3D printed.

The shoe is the first commercially available shoe designed by AI , the founders say.

Foster : "You've got to look for change. And if somebody challenges you, that is a good opportunity" Foster: It took me 10 years to get Reebok into America . But when we got 5 -star ratings from Runner 's World, there was a change. They wanted us then.

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Article tone

informal

Language

English

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not offensive

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not hateful