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Jimmy Carter and Playboy: How ‘the weirdo factor’ rocked ’76

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71% Informative

Interview with 1976 Democratic nominee Jimmy Carter spanned 12,000 words.

Interview with Playboy magazine spanned 5-plus hours .

Interviewer Robert Scheer says Carter was a "serious" figure whose intent was smothered by campaign's intensity.

Playboy realized Carter provided explosive material — and not just about sex.

The 1976 campaign was the first after Richard Nixon ’s resignation, driven by reporting from The Washington Post .

Many young voters and urban liberals — key Democratic constituencies — “wondered if he was this Southern square” The way the story morphed “ended up making Carter seem like a creep,” Amber Roessner says.

This story was first published April 16, 2023 , and has been updated with news of Carter ’s death. Bill Barrow , The Associated Press .