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•82% Informative
Permira 's new co-managing partner and co-CEO Brian Ruder talks to TechCrunch .
The London -based private equity firm recently acquired Squarespace and Adevinta .
Ruder: "We embrace being in these companies for a long time. But we also kind of have to be in them for a lot of time".
Permira has become very tech-centric during the firm’s 40-year history.
The “every company is a software company” mantra rings truer than ever.
Take luxury footwear brand Golden Goose for $1.3 billion in 2020 .
Adevinta , which the Norwegian media group Schibsted spun out in 2019 , controls dozens of online marketplaces across Europe and Americas .
Permira first revealed plans to acquire Squarespace in May at an enterprise valuation of $6.9 billion .
But that’s just not how it works with big, publicly-traded businesses such as this.
The firm had to up its offer to around $7.2 billion .
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