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Study reveals the science behind holiday gift giving

MailOnline
Summary
Nutrition label

88% Informative

University of New Hampshire researchers conducted five studies where participants were asked to choose Christmas presents for friends and family.

They found they chose based on politics 65 percent of the time.

In fact, political party played a bigger role in gift selection than the type of product.

Participants chose politically-aligned art for others more frequently than they did for themselves.

VR Score

92

Informative language

94

Neutral language

55

Article tone

informal

Language

English

Language complexity

62

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Affiliate links

no affiliate links