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advertising prescriptionGuardian
•Health
Health
70% Informative
Sales of Wegovy and Mounjaro hit 1.94bn in the third quarter of the year , up 48% from previous quarter .
But many online pharmacies are flouting strict rules that govern how prescription-only drugs can be marketed in Britain .
Supermarkets are using loopholes in the rules by advertising discount deals for weight-loss “services” that include and prominently feature the injections.
Advertising Standards Authority ( ASA ) is preparing to launch an investigation into the marketing of weight loss jabs.
Advertising of prescription-only weight-loss medications is a growing public health concern.
Experts say current restrictions on drug advertising become meaningless if price promotions for medicines can still reach consumers through obvious loopholes’ Superdrug said it was in compliance with ASA guidelines.
Novo Nordisk said it did not condone the promotion of POMs to the public in the UK .
VR Score
57
Informative language
48
Neutral language
40
Article tone
semi-formal
Language
English
Language complexity
68
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
4
Source diversity
3
Affiliate links
no affiliate links
