Target Struggles in Holiday Ads
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Target shoppersReuters
•Analysis: Target's holiday advertising push will only take it so far, investors say
80% Informative
Target and Walmart are spending more on ads to reach shoppers on short-video app TikTok and streaming platforms.
With more than 1,950 stores across the U.S. , Target has lost market share following waning sales.
Target 's shares have fallen 7% this year , compared to Walmart 's 72% gain.
Analysts expect Target 's net advertising spending to rise only 0.11% overall in 2024 .
VR Score
90
Informative language
96
Neutral language
70
Article tone
formal
Language
English
Language complexity
49
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links