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Reuters

Reuters

Analysis: Target's holiday advertising push will only take it so far, investors say

Reuters
Summary
Nutrition label

80% Informative

Target and Walmart are spending more on ads to reach shoppers on short-video app TikTok and streaming platforms.

With more than 1,950 stores across the U.S. , Target has lost market share following waning sales.

Target 's shares have fallen 7% this year , compared to Walmart 's 72% gain.

Analysts expect Target 's net advertising spending to rise only 0.11% overall in 2024 .

VR Score

90

Informative language

96

Neutral language

70

Article tone

formal

Language

English

Language complexity

49

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links