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70% Informative
Lego saw revenue jump 13% in the first six months of the year and continues to snap up market share.
After coming to the brink of bankruptcy in the early 2000s , Lego has reshaped its business and diversified its customer base.
Recent standouts among its tried-and-true portfolio are newly emphasized "passion points" kits that appeal to a variety of consumers.
In 2023 , Lego offered 780 products, around 50% of which were new items.
At the same time, Lego has expanded beyond its retail shelf space.
The company has launched several theatrical features of its own, partnered with streamers such as Disney+ to bring Marvel and Star Wars content to the small screen.
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