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luxury purchasesReuters
•77% Informative
Bitcoin ’s soaring value has caught the attention of high-end fashion brands and retailers.
Luxury labels have long sought to cater to affluent shoppers from the tech industry by opening stores in upscale Silicon Valley malls.
New wealth generated by bitcoin's recent highs comes as the luxury industry faces its biggest slump in years and searches for new sources of growth.
Eunice Wong said she used cryptocurrency to buy several high-end watches this year including an Audemars Piguet Royal Oak model.
Wong is not interested in being drawn in by high end brands seeking to build a closer client relationship, preferring to bypass traditional retail stores and sales routines.
VR Score
84
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88
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64
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formal
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English
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58
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short-lived
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