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Texas TechLubbock Avalanche-Journal
•
86% Informative
Texas Tech signs 10-year deal with adidas to become official uniform, shoe and apparel supplier.
Contract includes $50 million in product allotment and $9.25 million in total cash.
Tech's previous contract with Under Armour expired June 30 .
Under Armour had been a Texas Tech partner since 2006 and its official supplier since 2009 .
Patrick Mahomes is one of adidas' biggest brand ambassadors.
The Kansas City Chiefs quarterback unveiled the Mahomes Gladiator logo in August 2021 .
The Red Raiders debuted it on their football uniforms in a Nov. 2 game against Colorado .
In August , the former Tech QB gave name, image and likeness agreements to six Tech athletes.
VR Score
90
Informative language
90
Neutral language
62
Article tone
informal
Language
English
Language complexity
41
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
8
Source diversity
2
Affiliate links
no affiliate links