This is a Ocado news story, published by MailOnline, that relates primarily to Charles Spence news.
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festive stressMailOnline
•72% Informative
Scientists at Ocado teamed up with Charles Spence , professor of experimental psychology at Oxford University , to assess customers during the big Christmas grocery shop.
They fitted 20 volunteers with electrical monitors to detect increases in heart rates.
Heart rates spiked by 44 per cent on average, reaching 115 beats per minute.
This is the same level of stress as sitting an exam or having a job interview.
In contrast, heart rates of online shoppers' peaked at 82bpm , which was 29 per cent lower than the in-store experience.
VR Score
61
Informative language
54
Neutral language
33
Article tone
informal
Language
English
Language complexity
43
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
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Time-value
short-lived
External references
6
Source diversity
4
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