Fast Food 'Value War'

This is a Quebec news story, published by CityNews, that relates primarily to Wendy news.

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CityNews

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Fast food 'value war' to last into 2025 as consumer appetite for deals heats up

Summary

Nutrition label

71% Informative

Fast food value war’ to last into 2025 as consumer appetite for deals heats up.

McDonald’s Canada added several items to its McValue menu priced at $ 4 or less.

Wendy 's advertised a two -for-$4 breakfast menu and a Pineapple Under the Sea Frosty and Krabby Patty burger à la SpongeBob SquarePants.

Popeyes Louisiana Kitchen's system-wide sales fell 0.8 per cent and comparable sales almost 4 per cent last quarter .

Popeyes CEO blamed the performance on “a more value-sensitive environment this quarter ” Eric Lefebvre , CEO of MTY Group , a Quebec -based owner of dozens of restaurant brands, notices promotions come in waves and crop up in some niches but not others.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful