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Pro-family Volvo ad celebrated on social media following Jaguar rebrand backlash

Fox Business
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Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed, "woke" The nearly 4-minute long ad for Volvo 's new fully electric SUV, the EX90, depicts a man learning he is going to be a father and imagining his family's future.

Several commentators praised the ad and contrasted it to the messaging in Jaguar 's new " Copy Nothing " ad.