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What is YieldStar, the controversial AI rental pricing software?

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Summary
Nutrition label

73% Informative

YieldStar is a controversial software that recommends rent prices to landlords.

The U.S. Department of Justice filed a civil antitrust lawsuit against RealPage in August .

Critics say the algorithm is perpetuating anti-competitive behaviour among landlords and driving up prices for tenants.

RealPage said it leverages real-time lease-transaction data in order to respond to changes in supply and demand.

YieldStar isn’t just limited to the United States — it’s being used in Canada , too.

If just one or two landlords are using it, the software won't have a major impact on the market.

GWL Realty Advisors Residential Inc. ( GWLRA ), a property management company that is a division of The Canada Life Assurance Co. , used it for years .

Tenants Union has created a database listing 100,000 units across Canada operated by landlords that their research suggests are likely using YieldStar .

The Canadian Competition Bureau announced in July that it would be advancing an investigation into Kalibrate Canada , a subsidiary of a fuel and convenience retail analytics company, to determine whether its products have an adverse impact on competition between gas stations.

VR Score

75

Informative language

75

Neutral language

52

Article tone

formal

Language

English

Language complexity

72

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

8

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