Men Buy More from Lidl Middle
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•Lidl: Men buy more from the middle aisle, boss reveals
75% Informative
Ryan McDonnell says men are buying more from Lidl 's middle aisle.
Comments come as supermarket returns to profit after a loss-making year.
Supermarket is known for its unusual stock which ranges from power tools to inflatables.
Mr McDonnell warns tax rises announced in the Budget will add tens of millions of pounds to its costs.
VR Score
75
Informative language
71
Neutral language
77
Article tone
informal
Language
English
Language complexity
36
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
2
Source diversity
1
Affiliate links
no affiliate links