French Embassy's Global Branding
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brand economicsTelegraph
•‘Sorry state of affairs’ as France tempts companies to quit Britain
68% Informative
Campaign has featured billboard adverts in key locations including airports, business districts and diplomatic buildings around the world.
French Embassy denied its international rollout was linked to countries' domestic policies.
Campaign has also featured at international trade fairs, culminating in the “Choose France ’s’ summit at the Palace of Versailles in Paris .
VR Score
73
Informative language
76
Neutral language
24
Article tone
semi-formal
Language
English
Language complexity
58
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links