Bioreactor-made foie gras launch party
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•Cultivated meat companies are trying to turn the industry’s Achilles’ heel into their advantage
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70% Informative
Australian company Vow is angling cultivated meat as a luxury product.
Growing meat in the lab still remains eye-wateringly expensive.
The big challenge facing the industry is that it costs a lot to grow animal cells in bioreactors.
Vow CEO George Peppou is trying to turn the industry's Achilles ’ heel into his advantage.
Vow's foie gras is 70 percent Japanese quail cells plus plant-based fat mix and corn husk flavorings.
Other cultivated meat companies want to sell to consumers under their own brands, but are still targeting the mass meat industry.
SuperMeat ’s Savir says that luxury cultivated meat products “have a place” but that he is more interested in the mass market.
VR Score
64
Informative language
63
Neutral language
43
Article tone
informal
Language
English
Language complexity
46
Offensive language
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Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
9
Source diversity
9
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