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E! Online

Matthew and Camila McConaughey recreate the iconic How to Lose Your Pants poster for their Pantalones tequila brand

E! Online
Summary
Nutrition label

48% Informative

Matthew McConaughey recreated the iconic poster for his 2003 romantic comedy How to Lose a Guy in 10 Days .

The actor opted to go trouser-free in a nod to the tequila brand’s name, which is Spanish for “pants” The stunt is the latest in a series of pantsless ads the duo shot for the brand.

VR Score

24

Informative language

15

Neutral language

19

Article tone

informal

Language

English

Language complexity

33

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links