Vue Cinemas Use AI to Monitor Viewers

This is a UK news story, published by MailOnline, that relates primarily to Vue news.

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cinemas

MailOnline

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Popular UK cinema is secretly using AI to monitor viewers

Summary

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77% Informative

British cinema chain, Vue , is quietly using artificial intelligence ( AI ) to track viewer habits and boost admissions.

Affecting all of 93 cinemas in the UK and Ireland , the system identifies the best locations and times to show films in order to maximise ticket sales.

Vue 's AI exists on the booking system on the website and app, and creates film schedules based on previous customer booking habits and their locations.

CEO Tim Richards said the AI 'knows a lot about our audience' in a given location.

Vue's annual ticket sales were 206 million , more than rivals Cineworld ( 199 million ) and Odeon ( 196 million ) Cinemas also benefitted from buzz surrounding Barbenheimer the coincide release of ' Barbie ' and ' Oppenheimer ' last summer .

The two movies took 30 million on their opening box office weekend making it the most successful weekend for UK cinema-going since 2019 .

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informal

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English

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