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Text marketing firm Take Blip secures backing from SoftBank, Microsoft | TechCrunch

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Take Blip helps companies set up AI-powered bots to answer questions and transfer customers to human reps.

The text-message marketing industry is expected to grow to $12.6 billion by 2025 .

The company says its customer base has grown to 4,000 brands, including GM , Dell and Claro .