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trackersNortheastern Global News
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76% Informative
Researchers uncovered security issues with tracking pixels, which are analytics tools that follow users around the web.
Tracking pixels are small lines of code embedded in images on a site’s interface.
They allow companies to see users’ behavior and collect valuable information for advertising efforts.
Uber and Lyft have been incentivized to add these trackers to their website because in exchange Meta , TikTok and others provide these companies with free tools that allow them to analyze their own web traffic.
No such rules exist in the United States , and we do not have any type of federal data privacy laws that would protect these workers.
Choffnes stresses that more needs to be done to make these companies more accountable and transparent with their actions.
“We need more transparency and advocacy for privacy in general,” he says.
VR Score
70
Informative language
65
Neutral language
53
Article tone
informal
Language
English
Language complexity
52
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
5
Affiliate links
no affiliate links