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Verge

Xbox continues its push beyond consoles with new ad campaign

Verge
Summary
Nutrition label

63% Informative

A new “This is an Xbox ” campaign is launching today to position the Xbox brand as a way to play games across multiple devices.

Microsoft has been trying to expand Xbox to multiple devices for more than five years now.

It's the latest step in Microsoft ’s ongoing gaming strategy to reach players beyond the Xbox console.

VR Score

49

Informative language

38

Neutral language

56

Article tone

formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links