John Lewis' Festive Ad: Tear-jerker
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last Christmas advertsBBC
•Christmas ads: John Lewis, Tesco, Amazon go for tear-jerkers, as others find festive fun
70% Informative
John Lewis , Tesco , Amazon , Waitrose , Aldi , Morrisons and Marks and Spencer among retailers.
Advert released on Thursday is a "real tear-jerker" and suggests retailer wants to "return to its roots" Aldi has brought back Kevin the Carrot for his ninth consecutive year .
Waitrose has a mystery whodunit, while Morrisons ' singing oven gloves are back.
Advertisers set to spend a record 10.5bn on Christmas adverts this festive season .
Sainsbury 's, Tesco and Lidl have gone for classic tales of goodwill.
Experts say it's about more than just getting consumers through the doors.
But they say they're part of the Christmas countdown and are now huge online moments.
VR Score
61
Informative language
50
Neutral language
74
Article tone
informal
Language
English
Language complexity
42
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
5
Source diversity
1
Affiliate links
no affiliate links