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Retailers ChangePhys Org
•88% Informative
A new study examines how retailers respond when suppliers establish direct channels to reach end-consumers.
Sony recently began selling PlayStation products through its PlayStation Direct online store in the UK .
Such direct channels offer suppliers visibility and control over the customer experience, but may come at the cost of upsetting downstream retail partners who may perceive the direct channel as competition.
More information: Michiel Van Crombrugge et al, How Retailers Change Ordering Strategies When Suppliers Go Direct, Journal of Marketing ( 2024 ). DOI: 10.1177/00222429241266576 Journal information: Journal of Marketing Provided by American Marketing Association .
VR Score
89
Informative language
91
Neutral language
42
Article tone
informal
Language
English
Language complexity
69
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
5
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