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BBC UK

I gave my DNA to tracking company - then it vanished

BBC UK
Summary
Nutrition label

69% Informative

Atlas Biomed offered to provide insights into people's genetic make up and predisposition to certain illnesses.

Customers of the firm describe the situation as "very alarming" and say they want answers about what has happened to their "most personal information" The Information Commissioner's Office confirms it has received a complaint.

Experts say users of DNA-testing services can find themselves "completely at the mercy" of such companies when it comes to protecting sensitive data.

VR Score

72

Informative language

71

Neutral language

65

Article tone

informal

Language

English

Language complexity

47

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links