DNA-testing firm halts trading
This is a news story, published by BBC UK, that relates primarily to Atlas Biomed news.
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personalised genetic reportBBC UK
•I gave my DNA to tracking company - then it vanished
69% Informative
Atlas Biomed offered to provide insights into people's genetic make up and predisposition to certain illnesses.
Customers of the firm describe the situation as "very alarming" and say they want answers about what has happened to their "most personal information" The Information Commissioner's Office confirms it has received a complaint.
Experts say users of DNA-testing services can find themselves "completely at the mercy" of such companies when it comes to protecting sensitive data.
VR Score
72
Informative language
71
Neutral language
65
Article tone
informal
Language
English
Language complexity
47
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links