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gender polarisationQueen Mary University of London
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78% Informative
Research from Queen Mary University of London uncovers how gender stereotypes are deeply embedded in the sound and music used in advertisements targeted at children.
In commercials aimed at boys, the soundtracks tended to be louder, more abrasive, and distorted, reinforcing notions of masculinity through harsher soundscapes.
In contrast, ads targeting girls featured softer, more harmonious music, reinforcing traditional associations with femininity.
Music in toy advertisements is carefully curated to evoke specific gendered responses.
The study not only opens new avenues for research but also calls for more robust and informed policies to ensure that children are not exposed to limiting stereotypes.
“Ultimately, the goal is to create a media landscape where all children can see themselves represented in diverse, dynamic ways,” Marinelli concludes.
VR Score
79
Informative language
81
Neutral language
7
Article tone
formal
Language
English
Language complexity
77
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
3
Source diversity
2
Affiliate links
no affiliate links